The Bloomin News, Los Angeles Flower Market of the American Florists Exchange, Ltd.

Welcome to The Bloomin' News!
Download latest issue - May-June 2009 (PDF)
 

July-August issue of The Bloomin' News features the annual Robinson Gardens garden tour

This month's cover story - Michael Daniels: A Versatile Designer Lends His Touch to the Robinson Gardens Annual Garden Tour in Beverly Hills. Click on the above link to enjoy photos of the Gardens, the designs of Michael Daniels of Silver Birches and more.

Our bi-monthly news-magazine is sent by US mail to florists, designers and friends of the Los Angeles Flower Market. Many subscribers are members of the renowned Los Angeles Flower District, the largest wholesale flower district in the United States. The Bloomin' News has been published almost continuously since October 1949.

In the California floral industry?
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Sending Flowers to America is the story of the flower growers, florists & others who supplied Southern California flowers to florists all over the United States during the cold winter months and off-season, for 50 years or more, until the imports began arriving. It's cover-to-cover inspiration.

PRICE SLASHED ! ! !

Order this one-of-a-kind pictorial history book about the flower farms and florists of Southern California, who supplied the entire nation with flowers for more than 50 years. $50 including tax; add $6 shipping (a $15 savings!).

Click here for details

 

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What does The Bloomin' News publish?
We welcome and publish articles on a wide variety of topics of interest to retail florists, wholesalers, growers and suppliers to the floriculture industry. Check some of our recent topics!

Who are the recipients of the publication?
More than 4,500 retail florists receive The Bloomin' News by postal mail. Although subscribers are based throughout California and the U.S., more than 80 percent are in Southern California. Additionally, major floriculture and horticultural organizations throughout the United States, receive the publication. Several hundred flower and greens growers, wholesalers, distributors and suppliers to the industry are also among the recipients, as are members of the Los Angeles Flower Market of the American Florists Exchange, Ltd., our publisher.

When and how frequently is The Bloomin' News distributed?
Around the first of every odd-numbered month (January, March, May, July, September and November), The Bloomin' News is mailed to subscribers and available in the second floor membership badge office at the Los Angeles Flower Market.

Does the publication accept Advertising? Is it expensive?
Advertising in The Bloomin' News is offered at incredibly low rates, especially for California and especially considering the targeted market your ad reaches. For a mere $175, for example, your quarter page ad will reach more than 5,000 people in the trade, in California and across the United States. Learn more about advertising.

What are the deadlines and specifications?
Please visit our chart of months of publication, ad sizes, rates and how to get started. Visit our Advertising page.

I have an article for The Bloomin' News. How should I submit it?
We welcome article contributions and will provide appropriate credit and permission to reprint information.
Visit our Contact Us page for complete details or visit our Story Guidelines page.

May I list a Southern California floriculture or horticulture event?
The Bloomin' News includes a calendar covering many major industry events. We invite you to submit regional and national events of interest. Contact Us.

Can I subscribe to The Bloomin' News?
Of course! Please visit our Subscription Information page for details to receive a hard copy by postal mail. Or subscribe to our email list to be notified when the newest issue is available on this website.

Is The Bloomin' News online?
A downloadable PDF of each new issue of The Bloomin' News is posted at the top of this home page. We'll be happy to notify you when it's available.  Subscribe to our email list to be notified when the newest issue is available on this website. or subscribe to the printed version here.

Did The Bloomin' News publish the new Sending Flowers book?
The American Florists' Exchange dba Los Angeles Flower Market published the book Sending Flowers to America in 2008 and also publishes The Bloomin' News. Get more details about the book at www.flowermarkethistory.com .

Come back soon to visit us at www.bloominnews.com !

And remember to visit the Los Angeles Flower Market in the L.A. Flower District - soon!

 

 
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