Selected Articles Published in the Bloomin' News

Design & shop management articles are listed below the feature stories list. Cover page feature stories are displayed in bold text. Note: We also publish reviews of books related to the floral and horticulture fields. For writer's guidelines, visit our Guidelines page . To be notified when the next issue of The Bloomin' News is available (PDF download) here at BloominNews.com, click here. To receive our hard copy printed version, click here.

  • Vasquez Flowers & Gifts - September 2008

  • Rooms in Bloom - Photo spread - Calif State Floral Assn florists & designers and the growers of Cal Assn Growers & Shippers at the elegant and historic Bixby Mansion

  • Florists Saving More Than Money, Margaret Freepartner - Sept 2008

  • Valle Wholesale Flowers, Gary & Mario Valle - July 2008

  • Around the Flower Market - Paraiso, Cal Pom Pons, Gayle Wilson's visit

  • Hot delivery vans + hot weather = Pay Attention to Those Blooms

  • Debbie Fields, Floral Fields - May 2008

  • Beating the Economic Blues - May 2008

  • Direct2florist.com - win-win for florists - May 2008

  • Flowers for Film - Movies & TV flowers - featuring florists/designers Cori Levelle at Sandy Rose Floral, Inc., Sam van Wert at Flower Dec and Kim Randolph at The Enchanted Florist - March 2008

  • Making Your Own Photography Mini-Studio by Julie Diebolt Price - March 2008 - Click here to download the PDF

  • The Stamis - Sanchez - Villa Connection - coming in Jan 2008

  • Balloons Away - coming in Jan 2008

  • Designing for the Fall Season - Nov 2007

  • California's Water Woes, Eric Larson, San Diego Farm Bureau - Nov 2007

  • The Changing Face of Retail Flower Shops, Maria C. Shepherd - Nov 2007

  • What Did You Spend in 2007, Wanda Weder, AAF - Nov 2007

  • Fred Gibbons & Treefrogs - World Class Events - Sept 2007

  • Fred Gibbons Shares Tips for Planning Large, Long Distance Events - Sept 2007

  • LA Special Event Planners Lori Jones, Carol Saunders, Cindy Hassel - Sept 2007

  • Designs by David / David Mark - July 2007

  • Driving Miss Daisy in a Cool Truck or Van, Sue Fuhrman - July 2007

  • Floral Design Competition, Phil Rulloda AAF, AIFD, PFCI - July 2007

  • Energize Summer with Flowers, Belinda Sanders - July 2007

  • Vases by Robert, May 2007

  • Turning the Cool Generation into Flower Buyers, Peggi Ridgway, May 2007

  • National Floral Marketing Funding Initiative, March 2007

  • California Certified Florist Program, March 2007 - Download PDF

  • How Wholesalers Preserve the Cold Chain, March 2007

  • Los Angeles Flower Market photo-essay, January 2007

  • Blossom Valley, Flower Market vendor, November 2006

  • Moskatels, Flower Market supplier, Sept 2006

  • Flower District Gateway Goes Floral, Sept 2006

  • Connection to Feeling Good, with Flowers, Sept 2006

  • Mina Wholesale Flowers, July 2006

  • Here Come L.A. Blooms, Terry Johnson, July 2006

  • Differentiate with Design & Delivery Options, WF&FSA, July 2006

  • The Future of Floral Transportation, WF&FSA, July 2006

  • California Flower Facts, CCFC, July 2006

  • Alicia Dorman, Alicia's Flowers, May 2006

  • Walk In or Keep Walking?, walk-in traffic, May 2006

  • "Making Arrangement" florist film, May 2006

  • Energy Research, Cheap Transportation, May 2006

  • Marcia McCann, Wedding Floral Designer, March 2006

  • Cats at the Flower Market, March 2006

  • Cal Poly Pomona: High Tech Ag School, Jan 2006

  • A Key to Successful Marketing Strategies, Judith A. Barry, Jan 2006

  • La Belle Orange Blossom Florist, Nov 2005

  • Post-harvest Issues, Chain of Life Network, Sept 2005

  • Martin Sanchez: Selling Peaches, Not Roses, Sept 2005

  • Eliseo's Wholesale, July 2005

  • Fresh Facts for Growers, Dr. Michael Reid, Cal-Zhong Ziang and Feng Lu, July 2005

  • Summer Vacation: What Happened to It?, Tom Lavagetto, July 2005

  • Floral Design (Classes) in Southern California (directory), May 2005

  • Vincent Gonzalez Wholesale, March 2005

  • California Pom Pons, Vincent Gonzales, March 2005

  • Paradise Florist Los Angeles, Jose Velez, January 2005

  • Vissers Florist, Anaheim, November 2004

  • Your Website: Creating a Linking Network, Peggi Ridgway, November 2004

  • Ray Tucker, Forest Lawn Head Florist, September 2004

  • Your Website: Optimize & Register, Peggi Ridgway, September 2004

  • Creative Profits, David Shover, September 2004

  • Emerald City, Ernest Esquer, Whittier florist, July 2004

  • 31 Flavors of Roses Trend, CCFC, July 2004

  • Your Website: Paid Inclusion, Peggi Ridgway, July 2004

  • Do-It-Yourself Shop Publicity, Sue Fuhrman, July 2004

  • Partner For Profits, Heidi Richards, July 2004

  • Mellano & Company, May 2004

  • Teleflora 70th Anniversary, May 2004

  • Your Website: Search Engine Registrations, Peggi Ridgway, May 2004

  • A Bottom Line That Defies the Economy: How Two Guys Found
    the Secret to Retail Florist Success, reprinted from
    SAF's Florist Management, March 2004

  • Long Live Spring Flowers, March 2004

  • Ted Ohara, Pioneer Wholesaler, Jan 2004

  • Ben Kimura, From the Ball Field to the Flower Field, Jan 2004

  • Where's the Water? California Water Supply Trends, Jan 2004

  • Tournament of Roses Parade and Float Builders, Nov 2003

  • Training Temps for the Holiday Bustle, Nov 2003

  • Silverio Casabar, Mentor and Prodigy, July 2003

  • Sandra Arroyo Wholesale Florist, July 2003

  • Taking Great Flower Photos, Part II, July 2003

  • Thinking Outside the Design Box, July 2003

  • SEEDS (Supporting Education and Excellence at Descanso Gardens), May 2003

  • Michael's Flowers, Simi Valley, May 2003

  • Dayro's Wholesale Flowers, Los Angeles, May 2003

  • Fashion District Business Improvement District, May 2003

  • The Flower Fields at Carlsbad, March 2003

  • Leo's Flower Shop, Los Angeles, March 2003

  • Co-op Florist Delivery Service, Los Angeles, January 2003

  • Shaffer's Florist, Riverside, January 2003

  • Paul Ecke Ranch and the Poinsettia, November 2002

  • Gardenia Studio, Los Angeles, July, 2002

  • Professional Floral Communicators - International, July 2002

  • Taking Great Flower Photos, July 2002

  • Develop a Mission Statement, by Heidi Richards, AAF, July 2002

  • Joe Brewster, the "Orchid Man," September 2002

  • Ron Hasson, Villa Florist, Los Angeles, September 2002

  • EthylBloc and Promalin, September 2002

  • Is It Time to Sell Your Shop? (Sean Edelstein), June 2002

  • Frank Haley, Haley's Flowers & Gifts, Los Angeles, January 2002

  • Gilbert Bravo, Gilbert's Wholesale, January 2002

  • Extra Touch Florists Association profile, January 2002

  • Julyeta Manukyan, The Blue Iris, Glendale, March 2002

  • Iris Cho and Martine Birruetta, Tropical USA, March 2002

  • Spring Cleaning for Florists (Tom Lavagetto), March 2002

  • Kim Brothers, Los Angeles Flower Market, May 2002

  • Jenny Barker, Magical Blooms, Hermosa Beach, May 2002

  • Cathy Hillen-Rulloda, Avante Gardens, Anaheim, AIFD, PFCI, November 2001

  • Everlasting Gardens, Huntington Beach, November 2001

  • Hello! Does Anybody Know About My Web Site?, September 2001

  • Obliterating Buyer's Remorse (Tom Lavagetto), September 2001

  • Bob Berry, Pasadena, September 2001

  • 2001 LA Fleur Expo, July 2001

  • René van Rems, AIFD, PFCI, profile, May 2001

  • Phil Rulloda, AIFD, AAF, PFCI, profile, May 2001

  • Jacob Maarse, Pasadena, July 2001

  • Selecting the Right Fresh Flower Food, June 2001

  • Floral Promotion Organization (FPO), May 2001

  • Mayesh Wholesale Flowers, March 2001

  • Mark's Garden, Sherman Oaks, CA, March 2001

  • Frank Kuwahara, Miracle-worker, January 2001

  • Sea Coast Greenhouses, January 2001

  • Nan Pelly, Nan's Custom Floral, Brea, CA, November 2000

  • Michael Anthony Mellano, Mellano & Company, San Luis Rey, CA, November 2000

  • Kim Randolph, The Enchanted Florist, Toluca Lake/Burbank, CA, September 2000

  • Fresh Perspectives 2000, Standards in the Floral Industry, September 2000

  • The Ethylene Wars, Terry Johnson, Horticultural consultant, September 2000

  • Designing with Lines, Rich Salvaggio, AIFD, AAF, PFCI, Teleflora

  • Dave Clark, Dave's Flowers, Westminster, July 2000

  • Who is Gerald Stevens, July 2000

  • Jeff Schraer, Conroy's, Los Angeles, May 2000

  • The Cachero, Sandoval and Stelzner Families, Los Angeles, May 2000

  • Flowers by Bob Garren, March 2000

  • Sunnyvale Floral Shippers / Watsonville Nurseries, March 2000

  • Victor The Florist, Santa Barbara, CA, January 2000

  • Suzann's Flowers, Ontario, Pomona, Upland, CA November 1999

  • Poinsettia Pride Began with Paul Ecke, November 1999

  • Holiday Traditions, December 1999

  • Bo K. Suh, microbiologist, January 1999

Design and Shop Management Articles

Although many of our design and retail operation articles have been supplied by Teleflora, we strongly encourage you to contribute your story for consideration in our publication. We welcome contributions and will publish your byline and credit information.

  • Designing for the Winter Holidays, Sue Fuhrman and Terri Sullivan - Nov 2007

  • It's Spring ... Time to Design Cheerily, Sue Fuhrman, May 2007

  • Imaginative Decorating with Holiday Plants, Connie Krochmal, Nov 2006

  • Designing with Sunflowers, Sept 2006

  • Designing for Thanksgiving, Sue Fuhrman, Nov 2005

  • Now Showing in a Window Near You, Rich Salvaggio(2), Sept 2005

  • Infusing Trends into Everyday Designs, Rich Salvaggio(2), May 2005

  • Scaring Up More Halloween Business, Rocky Pollitz(1), September 2004

  • Kindness to Young & Old, Rocky Pollitz, May 2004(1)

  • Training Temps for the Holidays, Nov 2003, Rich Salvaggio(2)

  • The Fun of Thinking Outside the Design Box, July 2003

  • Promoting Everyday Flowers, by Rocky Pollitz(1)

  • Keeping Up with Changing Wedding Trends, by Rocky Pollitz(1)

  • Mother's Day Quick Takes, by Rich Salvaggio(2)

  • Perceived Value Equals Real Profit, by Rich Salvaggio(2)

  • Spray On Creativity, by Rich Salvaggio(2)

  • Post-holiday Round-up, by Rich Salvaggio(2)

  • Focal Areas, Lines, Themes and More, by Rich Salvaggio(2)

  • Fresh Produce for Fresh Designs, by Rich Salvaggio(2)

(1)
(2)
Rocky Pollitz, AIFD, AAF, PFCI, CMG, Teleflora Vice President Emeritus
Rich Salvaggio, AIFD, AAF, PFCI, Teleflora Vice President, columnist

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